Redefining Jewelry Authentication with Blockchain Technology

Empowering luxury brands with immutable proof of authenticity and traceability

Empowering Blockchain

Innovating Trust in Tech

Discover how we revolutionize the blockchain space. Our solution merges digital passports with physical jewelry items, guaranteeing an unchangeable proof of authenticity, traceability, and ownership.

OUR VISION

Luxury Jewelry Meets Technology: Blockchain & AR for Authenticity

To revolutionize the high-end jewelry industry by creating a future where authenticity, transparency, and trust are guaranteed through cutting-edge blockchain and AR technologies, empowering brands to safeguard their legacy and elevate customer confidence worldwide

WHY BEYOND & ABOVE TECHNOLOGY

Revolutionizing Supply Chain Transparency

Our approach leverages cutting-edge technologies to redefine transparency in the jewelry supply chain. By embracing innovative methods of tracking and verification, we are reshaping the future of ethical sourcing and authenticity in the jewelry industry. This commitment ensures that every piece not only shines with beauty but also embodies integrity and trust

Learn About Our Technology

Pain Points Faced In the Jewelry Industry

Counterfeit Jewelry: A Growing Threat to Luxury Brands

Counterfeit jewelry is one of the most pressing issues facing luxury brands today. These counterfeit products are illegally manufactured and sold, often designed to look almost identical to the genuine article. They misuse brand logos, trademarks, and patented designs, causing consumers to believe they are purchasing authentic luxury jewelry when, in fact, they are not.

Statistics show that counterfeit jewelry is a significant issue. According to a study by Ghost Data in 2019, luxury brands like Gucci, Louis Vuitton, and Chanel are among the most counterfeited names, with 50% of fakes identified coming from these high-end brands.

Sustainability Surge

Mining precious metals and gemstones results in significant environmental damage, such as land destruction and water pollution. For instance, gold mining generates 20 tonnes of waste for every 9 grams of gold mined.

Consumers are increasingly prioritizing sustainability, with 70% demanding proof of ethical sourcing. However, the industry has been slow to respond, with many brands struggling to meet this demand.

Gen-Z consumers, who are especially vocal about sustainability, represent a growing market, with 31% willing to pay more for sustainable products. Failure to act could alienate this key demographic.

Rising Demand in the Secondary Market

The secondary market in the jewelry industry faces several pain points, including $100B in lost revenue annually from unverified resales (Bain & Company, 2022). Authentication challenges make it difficult to ensure the authenticity and quality of secondhand jewelry, risking fraud.

Although the resale market offers sustainability benefits by extending product lifecycles, many brands struggle to implement effective systems for recycling and resale. Engaging younger, sustainability-focused consumers remains a challenge, as does accurately pricing secondhand items, with values fluctuating based on condition and market trends.

Additionally, integrating resale into a brand’s offering while maintaining its luxury image presents a delicate balancing act for many companies.

INDUSTRY FOCUS

Our Collaborative Partnerships

At our core, we believe in promoting authenticity and transparency within the jewelry industry. By collaborating with leading organizations, we strive to enhance integrity and accountability across global supply chains. Together with our partners, we are dedicated to creating a more trustworthy and responsible marketplace.